Your mission today - understand how guest service apps have 'changed the game' in delivery of guest service.
First, explore Alice App
- Who is a major investor in Alice App?
- Why it is important?
- Is distribution merging with hotel operations?
Thought questions -
- 360° Guest services - give some examples of how Apps .+ push messaging can proactively deliver to guests
- Their needs
- regardless of location
- regardless of time time in customer decision journey
- How do hoteliers have to think of guest service now??
- How is this different from 'traditional' ORM?
- How does this change the definition of guest service + satisfaction?
- At what points should hoteliers (businesses) be measuring 'satisfaction'
How does Alice App differ from Checkmate.io?
What is meant by post-app service economy ? How will messaging services impact ORM?
Create a post in your blog - how do next gen hoteliers have to 'embrace' guest service? Role of messaging?? Role of Facebook?
Create a short video summary - what is next in guest service expectations?
- Video platforms
- Hangouts on AIR
- Feel free to be creative!!
Someone to follow - to stay ahead